365
Fashion Jobs
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
Published
Jul 6, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

H&M, Bestseller and Adidas invest in circular fibre innovation

Published
Jul 6, 2021

A number of major clothing names have taken part in the latest funding round for Infinited Fiber Company (IFC) with the business having raised €30 million in new capital from a group include existing investor H&M, plus Bestseller, Adidas and others.


Infinited Fiber Company's Infinna fibre



The firm’s tech turns cellulose-based raw materials, like cotton-rich textile waste, into Infinna. This is described as “a unique, premium-quality regenerated textile fibre with the natural, soft look and feel of cotton”. It’s biodegradable and contains no microplastics. Importantly too, garments made with it can be recycled in the same process with other textile waste.

Bestseller said its funding for the Finnish company also comes with a multi-year sales agreement for the firm’s fibre, Infinna.

It has been collaborating with IFC and its patented Infinna fibre for some time “looking at the potential to put the fibre into production – as well as the investment potential”.

In April, IFC announced that it would build a flagship factory in Finland in response to the strong growth in demand for the new fibre. The new injection of capital will support that and will help it to increase production at its pilot facilities in the years leading up to 2024.

Camilla Skjønning Jørgensen, who heads Bestseller’s Fashion FWD Lab, said: “Through our ongoing collaboration, we have developed the first prototypes and seen that the fibre can live up to our requirements for quality, look and sustainability. With [IFC’s] planned flagship factory, we can actually scale this amazing circular material and, in time, make it a competitive fibre to conventional fibres.”

She added that “this is much more than an investment. This is a pathway to change the environmental impact of the fashion industry, as it provides a technology solution that makes textile-to-textile recycling possible”.

Meanwhile H&M Group, which was already an IFC investor, led the new funding round and said it’s seeking to “close the loop in fashion and make circularity an everyday reality”.

Nanna Andersen, Head of H&M CO:LAB, said: “We’re thrilled to continue our journey with Infinited Fiber Company. To be joined by other global brands clearly speaks to the shared belief in the scalability of their technology as well as the team behind it. More importantly, it also shows the huge potential that their regenerated textile fibre has in driving the industry towards a more sustainable fashion future.”

Copyright © 2024 FashionNetwork.com All rights reserved.