375
Fashion Jobs
SHISEIDO
FP&A Manager (Korean Only)
Permanent · SEOUL
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
Published
May 17, 2022
Reading time
2 minutes
Download
Download the article
Print
Text size

Hera names rapper J Fado as first global ambassador

Published
May 17, 2022

UK streetwear brand Hera Clothing has appointed its first global ambassador — British rapper J Fado. It’s part of the label’s “new journey to create and foster meaningful relationships with ambassadors who represent the diverse and ever-changing cultural make-up of the UK and beyond”.


J Fado/Hera



That new direction has been happening since control of the brand was acquired late last year by ex-Gymshark Chairman Paul Richardson. He’s targeting sales of £100 million over the next three to five years, up from single-digits at the time of the purchase, so it’s clear that his expansion and marketing plans would be unveiled at pace.

The company said that the new link-up will “see J Fado become part of the Hera family; from working on campaigns together, being involved with the design processes of upcoming collections, and being dressed exclusively by the label”.

He has several hit singles to his name, as well as a growing number of Instagram followers (currently at around 400,000). The 22-year-old’s music has amassed millions of views on Spotify and YouTube and the company said he’s “creating waves throughout the UK and beyond with his distinctive sound and style”. That’s the kind of ambassador who ticks plenty of boxes for a brand such as Hera.

Chief Brand Officer Georgia Richardson said: “Our mission as a brand is to support a range of ambassadors from diverse backgrounds, with different skills and creativity, empowering them to chase the things they want in life and explore what they’re passionate about. That’s why we’re delighted to have J Fado on board.

“Hera believes in J’s energy, passion and attitude for the music industry, and we are thankful to support a young British emerging artist in the early stages of his career. For us, it’s not just about collaborating with huge names in industries, instead, we want to find people who share our vision, and have drive and passion in their chosen fields — people we can grow with and build meaningful relationships.’’

Copyright © 2024 FashionNetwork.com All rights reserved.