Hyve unveils 'New Community Development' team for spring and autumn fair

By

Nigel TAYLOR

Published
Apr 5, 2023

Hyve Group has announced that its Spring Fair and Autumn Fair have a new dedicated Community Development team to oversee the wholesale fashion, home and gift shows. The team will focus “on developing relationships with buyers to improve their buying experience”.

With the recent launch of its “game-changing” new meetings programme Connect @ Autumn Fair, together with the Community Development team, the autumn show, which takes place in early September at NEC Birmingham, “is offering the best opportunity for buyers to find the right products and brands that their customers will love”.

The new team is headed by Laura Rae as Community Development Director. She’s a project management professional with more than a decade of experience in the events industry. Magda Musial and Amanda Kendall are co-Community Development Managers also bringing 10-years+ experience of  working in global events in both marketing and operations roles.

Rae said: “Our team is committed to innovation and development, with a goal of making it easier than ever for visitors to meet their buying needs and strengthen their relationship with the show.”

Meanwhile, the team is building on the event’s new Connect @ Autumn Fair meetings programme, providing access to detailed information on all 600+ exhibitors before the show opens. It aims to help search and filter options by criteria to focus on product type, sustainability accreditation, minimum order value, carriage paid, and much more.