365
Fashion Jobs
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
Published
Nov 13, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Ipsy launches in-house beauty brand, 'Complex Culture'

Published
Nov 13, 2019

Beauty subscription service Ipsy is diversifying its business with the launch of its own in-house beauty brand, ‘Complex Culture.’


Ipsy


The brand offers a brush collection designed to do the work of multiple brushes, and intended to solve a common problem found among Ipsy users: according to the company, 85% of its members consider brushes a necessary tool in their daily beauty routine, but nearly 2 million of them find it confusing to know which brushes to use for any specific makeup application.

In total, the collection consists of eight multi-purpose brushes: a contour brush, an angled foundation brush, a concealer brush, a bronzer brush,  a highlighter and powder brush, and three different eye shadow brushes meant to target different areas of the eye. All brushes are vegan, cruelty-free and made from sustainably sourced materials, featuring exclusive ‘SYN-TECHTM’ bristles and biodegradable handles. As an added boost, the collection also offers a travel-ready makeup bag and double-decker makeup case, both made with vegan leather. 

The move to create its own in-house brand marks the latest expansion of Ipsy’s business model as the company's revenue continues to grow, reaching $500 million in September 2019.

Co-founded in 2011 by makeup guru YouTuber Michelle Phan, Marcelo Camberos and Jennifer Jaconetti Goldfarb, Ipsy has grown from its $10 monthly subscription ‘Glam Bag’ of sample-sized beauty products to the launch of its own e-commerce platform in 2018, where users can shop whenever they please from the company’s recommended products. Now, with a community of more than 3 million active members, Ipsy plans to utilize algorithms and data pulled from over 160 million member reviews to identify gaps in the beauty market. 

“One of the core ways that we delight our members is through the discovery of new brands they might not have otherwise known about,” said Camberos. “We are uniquely positioned to create innovative products that address hidden pain points and enable Ipsters to express their unique beauty in unexpected ways.”

Brush prices range from $18 to $35, while the makeup bag and case retail at $15 and $75, respectively. The Complex Culture collection is available now at complexculturebeauty.com and through Ipsy’s e-commerce platform, and select styles will be included in December Glam Bags.

Copyright © 2024 FashionNetwork.com All rights reserved.