Levi's puts Santiago Cucci in charge of US market

By

Olivier Guyot

Translated by
Nicola Mira

Published
Nov 6, 2018

The new professional challenge for Santiago Cucci will be to take charge of the US domestic market for Levi’s. The French manager is currently the senior vice-president of Europe South for Levi Strauss, based in Paris, and will leave at the end of November for the group's San Francisco headquarters, where Cucci will don the label’s iconic Trucker jacket as senior vice-president managing director USA.

Cucci’s current position will be taken over by Diana Dimitian, for the last three years in charge of Levi Strauss in Canada. Dimitian was formerly the general manager of Ecco in Canada, and has worked for 16 years at the Wolverine Worldwide group, notably on the Harley-Davidson and Hush Puppies brands. She will report to the president of Levi Strauss Europe, Seth Ellison.