Loft launches size-inclusive rental service

By

Gabriella Lacombe

Published
May 10, 2019

Loft, a subsidiary of Ann Inc., has launched into the clothing rental business. 

Launched on May 7, Infinitely Loft allows shoppers to rent a maximum of three Loft pieces for a flat monthly fee of $65, a lower price point compared to competitors like Rent the Runway, whose monthly fee runs at $100 or $160 depending on membership type.

Infinitely Loft's rate includes unlimited swaps and returns of the brand's selection of casual and work-appropriate womenswear. According to the Infinitely Loft website, the service offers a size-inclusive range from 00 to 26 and XXS to XXL, in addition to petite, tall, plus and maternity.

For those who find items they can't give up via the rental service, Infinitely Loft gives users the option to purchase favorite pieces for 50 to 80 percent off the retail price.

“Infinitely Loft is another exciting way for us to deliver the size-inclusive fashion our client knows and loves, plus great value and convenience,” Laura Jacobs, chief marketing officer of Loft, Ann Taylor and Lou & Grey said in a press release.

“We know she’s constantly evolving, both through different stages of her life and in her ever-changing style preferences, and we want to be there with her every step of the way.”

In addition to Loft, parent company Ann Inc. also operates womenswear brands Ann Taylor and Lou & Grey.