365
Fashion Jobs
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
Published
Mar 14, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

Lyst sees eco search surge, resale also on the rise

Published
Mar 14, 2019

We’re constantly being told that eco issues and sustainability are becoming increasingly important to consumers, especially the young, and global fashion search giant Lyst has come up with some evidence to support that view. It said this week that searches for eco/sustainable products are rising sharply.


Stella McCartney's vegetarian Stan Smiths are one of the products to benefit from a surge in eco searches



The company said ‘vegan fashion’ searches have risen 119% since October and accounted for 9.3 million+ social impressions. Overall, sustainable fashion searches have gone up 66% since last year with the sustainability focus also drawing ethical issues into its remit. Searches for words like ‘econyl’ and ‘ethical brands’ have been rising.

‘Organic cotton’ searches have risen, but only by 16%, although ‘sustainable denim’ is up 187%, which seems to justify the big investment brands and retailers are putting into this product area at the moment (at the budget end of the market, Primark launched a new eco jeans line only this week).

Lyst is a powerful bellwether to see where search trends are heading as 80 million shoppers started their fashion search journey on the platform in the last year and it used 100 million+ actual searches to track the movements in sustainability interest.

“From the most wanted green products to inspiring icons that are moving the needle, [the] data reveals how the search for a more sustainable wardrobe has been pushing us to do better,” the company said.

And it expects 10% of all fashion purchases made via its platform to have a sustainability angle by as early as next year as brands invest more in meeting consumer demands for more eco/ethical products.

Brands have benefited from links with other labels known for their sustainability credentials with searches for Adidas Stan Smith trainers up 21% in the six months after Stella McCartney’s vegetarian Stan Smiths launched last year. They were top of the search chart for sustainable trainers on the platform and benefited both the Adidas and McCartney brands.

Interestingly too, sustainability hasn’t only been focused on newly-made products with traffic to luxury resale sites growing 329% via Lyst in the last year.

Pre-owned brands in demand include Chanel, Louis Vuitton, and Gucci in the top three spots, followed by Hermès, Prada, Dior, Celine, and Burberry. Consumers are spending an average of between $500 and $1,000 per purchase when buying these brands secondhand.

Copyright © 2024 FashionNetwork.com All rights reserved.