363
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
Published
Dec 17, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Michael Kors to go fur-free as consumers and fabric tech give thumbs-up to faux

Published
Dec 17, 2017

Michael Kors is going fur-free. The American fashion company and the UK unit it bought recently announced on Friday that it will no longer use animal fur in its products, with production being phased out for all of its brands by the end of December 2018.
 

Ashley Graham in a fur piece in the Michael Kors fall 2018 runway show - DR


“I am pleased to announce our company’s commitment to no longer use animal fur in our Michael Kors and Jimmy Choo collections,” said John D Idol, the Company’s Chairman and CEO. “This decision marks a new chapter as our company continues to evolve its use of innovative materials.”
 
Michael Kors is the latest to join the growing number of companies that are no longer use animal products, including Gucci, Zara, H&M, Armani, Topshop, and Scotch & Soda, all of which are part of the Fur Free Retailer program. VF Corporation joined the program in November for its brands Timberland, The North Face and Napapijri

American labels Ralph Lauren, Calvin Klein and Tommy Hilfiger are also fur-free, as well as Selfridges and Yoox-Net-a-Porter, which do not sell fur items.
 
The announcement comes six months after 20 animal rights activists protested against Kors during his speech at the Metropolitan Museum of Art.
 
According to Kors, the company now has the ability to produce luxurious products without using animal fur. “Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” said the designer. “We will showcase these new techniques in our upcoming runway show in February.”

It's undeniable that the number of superior faux fur products - based on synthetics or natural materials like mohair - has increased in recent years. This has seen some brands taking a middle road, offering both real fur or faux options - such as Prada's fur-trimmed coats this AW17 season with retailers able to choose from real or faux trims.

But aside from the availability of materials, the fashion pendulum has also swung away from the increasing consumer acceptance of fur only a few years ago to a strong anti-fur stance. This has been less about militancy than a simple view among the increasingly important Millennial consumer group that fur-free and a general ethical approach are non-negotiable for the brands that they buy.

Copyright © 2024 FashionNetwork.com All rights reserved.