Oh My Cream opens second London store

By

Sandra Halliday

Published
Dec 2, 2022

Oh My Cream is continuing its international rollout with the opening of a second London store. The new location is on the King’s Road and follows the French premium beauty retailer expanding outside of its domestic market for the first time last month with an opening in Notting Hill.

The ‘clean beauty’ specialist’s new shop was designed by architect Camille Chasseriau, just like the other London location, with both stores housing a curated selection of brands, including the company’s own Oh My Cream skincare offer.

Brands available here include Tata Harper, Dermalogica, Paï, Ren, Sunday Riley, Susanne Kaufmann, Bio effect, Augustinus Bader, Herbivore, Ilia, Combeau, Patyka, Nuori, Kure Bazaar, Agent Nateur, Rudolph, Atelier Nubio, Cosmic dealer, Sentara, and Solaris NY.

The business was founded in 2013 by Juliette Levy Cohen as a concept store dedicated to skincare, and currently has 22 stores in France.

In expanding to London — particularly to the areas it has chosen for its debut stores — the brand is putting itself directly in front of an affluent, style-conscious consumer looking for something different than the mainstream luxury offering in neighbourhoods such as the West End and Knightsbridge.