P&G's Aussie names Chinese pop star Xukun Cai global ambassador

By

Jennifer Braun

Published
Oct 23, 2018

Beauty brand Aussie, a P&G company, announced on Friday a new partnership with Chinese pop star Xukun Cai. The well-known icon and singer in China will become Aussie's global spokesperson. 

 
The 20-year-old started his career in the entertainment industry in 2012 when he participated in a popular reality show, 'Idol Producer', eventually becoming the top winner, as well as the leader of the male band 'Nine Percent'.
 
Today, he is known as a singer, song writer, music producer, and actor.

“Xukun Cai, a brilliant and talented icon, shows the spirits of being creative and adventurous, which reflects the philosophy of Aussie. This cooperation between Xukun Cai and Aussie is expected to bring brand new vitality and possibilities to the brand itself,” the company said in a news statement. 
 
In the past, Aussie has partnered with the likes of celebrity hairstylist, Laura Polko.
 
Aussie is P&G’s top hair care brand, as well as the top treatment in the UK, with 27 hair care prizes.