367
Fashion Jobs
SHISEIDO
FP&A Manager (Korean Only)
Permanent · SEOUL
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
Published
Nov 20, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Rimowa launching new line named Never Still

Published
Nov 20, 2020

Rimowa has decided to soften things up. The baggage brand known for its signature hard-wearing aluminium cases is launching a new collection of bags, targeted at a younger and more restless consumer.


Photo: Rimowa



The house has named its new multi-use soft bag line 'Rimowa Never Still.' Though Rimowa was born and is based in Germany, Never Still is made in Italy. A unisex collection in five diverse styles, featuring trademark references from the German luggage house’s modernist  shapes to its notable grooved design.

Bespoke hardware showcase the brand’s monogram and logo; a flexible travel strap allows customers to fix their bag onto their suitcase, and there is a personalisable address tag. Made in a color palette of black, gray, cactus, desert rose, and saffron, the range comes in durable premium materials from water-repellent canvas to smooth soft-touch full-grain leather.

"We’re excited to enter this new chapter in our brand’s history with the launch of the Rimowa Never Still collection,” said Alexandre Arnault, CEO of Rimowa.

 “As we have many times over the last 120 years, this new Rimowa product category continues our long legacy of innovation in travel and mobility. Drawing on our rich design and pioneering savoir-faire, we’re building tools that emphasize both functionality and longevity for travelers today,” added the CEO, scion of the Arnault family, which controls LVMH, the world’s largest luxury conglomerate that includes Rimowa.


Photo: Rimowa



This marks the latest major expansion undertaken by Arnault at Rimowa, which has included an eyewear line this summer; a luggage collab’ with Supreme and an ad campaign with LeBron James.

The Never Still selection starts with its backpacks with padded straps; flap-tops secured by bespoke smart magnetic logo buckles; and zippered interiors pockets to accommodate mobile phones and laptops.

The Never Still Tote is crafted with tailor-made interior pockets to fit essentials like 15” laptops and mobile phones. An innovative double-handle system allows customers to also wear the bag as a shoulder handbag.  Its Weekender model in canvas and leather includes a spacious interior with two zipped compartments for city breaks or business trips.

The entire selection starts retailing in mid-January 2021 at selected Rimowa stores worldwide and at Rimowa.com.

Founded in 1898, Rimowa is renowned for its airplane-inspired construction. Its development from 1937 of aluminium cases revolutionized travel and created an instantly recognizable design with distinctive parallel grooves. By 2000, the brand had begun pioneering the first polycarbonate cases, inventing a lighter-weight take on its classic styles. In 2017, LVMH acquired Rimowa.





 
 

Copyright © 2024 FashionNetwork.com All rights reserved.