363
Fashion Jobs
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
HYPEBEAST
Brand Partnership Manager
Permanent · SEOUL
ADIDAS
Manager, Retail Marketing - Originals, Brand Adidas
Permanent · SEOUL
ADIDAS
Manager, bu - Football Apparel, Brand Adidas
Permanent · SEOUL
SWAROVSKI
District Manager (Travel Retail)
Permanent · SEOUL
SHISEIDO
E-Key Account Manager, Cosmetics&Fragrance (Korean Only)
Permanent · SEOUL
ADIDAS
sr. Manager, Process Excellence & Analytics, Scm
Permanent · SEOUL
ADIDAS
Director, Performance Management/s&op
Permanent · SEOUL
LEVI'S
DTC Assistant Marketing Manager
Permanent ·
AMORE PACIFIC
[경력] '24년 Amorepacific_기술기획 직무 채용
Permanent ·
Published
Jul 23, 2019
Download
Download the article
Print
Text size

River Island owner creates new brand for older demographic

Published
Jul 23, 2019

River Island is getting a sister brand in the form of Harpenne, a faster womenswear label that is launching this September.


Harpenne


Aimed at “women with attitude”, Harpenne will be a separate brand to River Island and have its own website, River Island Global Holdings announced on Tuesday.

Notably, it will introduce new items on a weekly basis, with some limited-edition lines being made in small quantities to create a buzz and build a sense of exclusivity. 

River Island Global Holdings said Harpenne will target a customer group that has predominantly been ignored on the high street, and although it abstained from directly defining it, it said the collection will make women feel confident “no matter their age”.

Fiona Lambert, managing director of business development at River Island, said: “Harpenne was created after noticing a huge gap in the market, we want to give the forgotten customer a voice. The pieces within the collection are inspired by culture and individuality. Aimed at women with attitude, Harpenne wants to revolutionise the retail offering so all women can embrace their sense of style and feel confident, no matter what their age.”

Launching with 120 ethically sourced pieces, the Autumn/Winter collection features timeless styles and unique prints, designed to flatter all skin tones and body shapes. Prices will start at £25, with dresses ranging from £60 to £100 and tops from £25 to £80.

Copyright © 2024 FashionNetwork.com All rights reserved.