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Skechers opens first Italian flagship store in Rome
US footwear brand Skechers has taken a major new step in its retail expansion in Italy, opening its first flagship store in the country, in the heart of Rome. It is Skechers’s 30th store in Italy, one of six in the metropolitan area of the country's capital.
The 450 m2 store is located at 480 Via del Corso, on the corner with Via della Frezza, and showcases an extensive range of Skechers lifestyle and performance shoes for men, women and children. A high-resolution screen at the entrance shows clips and images of the latest footwear trends, while the interiors feature a white tile floor, concrete walls, stainless steel and walnut wood details, blue LED lighting and large illuminated display counters.
“We have been present in Italy since 2003, but no brand can truly say it is well established in the capital unless it opens a store in Via del Corso,” said Sergio Esposito, general manager of Skechers USA Italia. “Our retail expansion is further proof of Skechers’s growth in Italy and Europe, thanks to a product range that is consistent with current trends and capable of winning over all consumer segments,” added Esposito.
“Our expectation is that, thanks to the incredibly high footfall in [Via del Corso], the new store will soon become one of Skechers’s most successful,” said Michael Greenberg, president of Skechers.
Skechers USA Italia S.r.l. is a subsidiary of Skechers USA Inc., with headquarters in Manhattan Beach, California. Skechers is present in 170 countries and operates over 3,300 directly owned and franchised stores, with flagships in prime locations such as Times Square in New York, Covent Garden in London and Harajuku in Tokyo. The brand also has an extensive online presence. Skechers’s international network features distributors the world over, a series of joint-venture companies in Asia and the Middle East, and subsidiaries in Canada, Japan, India, Europe and Latin America.
In Q3, closed on September 30, global sales for Skechers increased by 15.1%, reaching $1.35 billion (€1.21 billion), up from $1.18 billion in the same period the previous financial year. At constant exchange rates, sales grew by 17.2%.
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