375
Fashion Jobs
SHISEIDO
FP&A Manager (Korean Only)
Permanent · SEOUL
AESOP
Aesop Hanam Starfield - Retail Consultant
Permanent · HANAM-SI
ADIDAS
Senior Specialist, Buying & Trading, E-Commerce
Permanent · SEOUL
ADIDAS
Manager, Personalization & Apps, E-Commerce
Permanent · SEOUL
ADIDAS
Senior Manager, Legal Counsel, Legal
Permanent · SEOUL
HENKEL
Finance Business Controller For Shiseido Professional Brand
Permanent ·
L'OREAL GROUP
[l'Oreal Korea] Kiehl's - CRM & Trade Mkt sr. Specialist~Manager
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (jr.) Claim Substantiation Specialist - Corporate Regulatory Affairs
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] (sr.) Product Manager - Kerastase Marketing Team, Ppd
Permanent · SEOUL
UNDER ARMOUR
Associate, HR Administration
Permanent · SEOUL
ARKET
Visual Merchandising Manager
Permanent · BUSAN
PUIG
Marketing Manager
Permanent · SEOUL
JAEGER
[Jaeger Lecoultre] Marketing & Communication Director
Permanent · SEOUL
ESTÉE LAUDER COMPANIES
Corporate Account Executive For Travel Retail Korea, Estee Lauder Companies
Permanent ·
ESTÉE LAUDER - BRAND
Assistant Education Manager, Estee Lauder
Permanent · SEOUL
L'OREAL GROUP
[l'Oreal Korea] Luxe Div. - Lancome E-Commerce Specialist
Permanent · SEOUL
COS
Instore Visual Merchandiser Manager_seoul/Gyeonggi
Permanent · SEOUL METROPOLITAN AREA
AESOP
Shinsegae Gwangju - Retail Consultant
Permanent · GWANGJU
COACH
Manager, Ecommerce
Permanent · SEOUL
ADIDAS
Manager, Business Planning & Analysis, Wholesales
Permanent · SEOUL
HENKEL
Adhesive Key Account Manager For Sports And Fashion Market
Permanent · BUSAN
HENKEL
Consumer Brands General Manager Assistant
Permanent ·
Translated by
Barbara Santamaria
Published
Nov 14, 2018
Reading time
2 minutes
Download
Download the article
Print
Text size

Zalando’s personal styling service Zalon launches in Sweden

Translated by
Barbara Santamaria
Published
Nov 14, 2018

Zalon, Zalando’s personal styling service, launched in 2015 in Germany, Austria and Switzerland and expanded into the Netherlands and Belgium in 2016 and 2017. Now, the service is also available for customers in Sweden.


Zalando


The service was launched with the idea of connecting stylists and consumers in a convenient way. And the concept was successful: the service has sold 1.4 million outfits since its creation in 2015. According to Zalando, Zalon currently puts together several thousands outfits each day.

The 100-strong Zalon team works closely with stylists to help customers find their style. The service itself has also evolved. “For example, we learned that customers prefer messaging to calls,” says CEO Ivo Scherkamp. “People can communicate with us in a way that suits them.”

When online shopping began, it was all about availability and convenience. Expectations for a personal styling service were much lower. But as e-commerce has progressed, customers have come to expect a more sophisticated offer in terms of assortment, convenience and user experience. That is why Zalando’s Zalon focuses on personalisation, matching relevant products to individual customers.

Zalon combines the Zalando range with a host of experienced stylists who create tailored outfits for customers based on their preferences. According to the e-tailer, no other company has access to such a broad selection of brands in Sweden, Belgium or Switzerland.

As such the service has continued to expand and has recently launched in Sweden. “Zalon has been adopted positively in our existing markets, and we see that mature e-commerce markets seek a high level of personalisation and can adopt the service easily and intuitively,” Scherkamp said.

Copyright © 2024 FashionNetwork.com All rights reserved.