eBay Fashion iPhone App (Photo: Business Wire)

SAN JOSE, Calif.--(BUSINESS WIRE)--eBay (NASDAQ:EBAY), a leading online destination for fashion, introduces the eBay Fashion app for the Apple iPhone, delivering a personalized shopping experience.

Founded in 1995 the world's largest online marketplace now delivers an enhanced tool for customers to shop fashion. Items from the world’s largest online selection of new, designer, branded and vintage clothing are available via the new iTunes® app.

“With eBay’s Fashion app, we’ve created a unique shopping experience that consumers cannot get in front of a desktop computer or even in a brick and mortar store” said Steve Yankovich, VP of mobile platform, eBay.

“Shoppers can browse the millions of clothing items on eBay’s ‘racks’, build outfits to share with friends and even virtually ‘try on’ clothing without ever stepping inside a dressing room.”

With more than 10 million downloads of eBay’s core iPhone application, the company expects to generate $1.5 billion in gross merchandise volume (GMV) through its mobile platform in 2010, making it a leading force in mobile commerce; apparel is eBay’s number one mobile category in terms of items sold.

The launch of the eBay Fashion iPhone app complements significant enhancements eBay has recently made to its fashion category.

In April, eBay debuted their website, a new, enhanced shopping destination for clothing, shoes and accessories that delivers a richer, more visual shopping experience which enables shoppers to browse and explore more than 19 million average daily listings.