Adidas will extend its sponsorship of Spanish soccer side Real Madrid until 2028, the German sportswear firm said on Wednesday, as it battles fierce competition in Europe from Nike and a resurgent Puma.

In his new role, Gough will focus on making customer experience easier and more rewarding by introducing a matchmaking service and improving the hosted buyer programme. 

Select is likely to enter administration this Thursday and propose another company voluntary agreement in a bid to save the business from collapse. 2,000 jobs are at risk and store closures could be on the cards.

Asics is working hard to get back to full health and investing in product innovation and key categories, but its sales and profits still fell in the first quarter.

Kasper Rorsted, CEO of the German group, speaking at the press conference for the publication of the group’s Q1 2019 results, gave further indications about Adidas’s new collaboration with pop star Beyoncé.

Bonmarché has urged investors to take no action regarding Philip Day’s takeover bid, claiming that the offer of 11.44p per share “materially undervalues the business and its prospects”.

Joules has appointed Nick Jones as new chief executive officer to drive the next phase of growth and explore international opportunities.

The running shoes and apparel brand has announced the opening of a new 400,000-square-foot distribution center in Whitestown, Indiana, that should help the company cut emissions and ensure faster delivery times.

The American sportswear brand announced on Friday that it has teamed up with the functional fitness competition in a partnership that will see the Turf Games Summer Festival rebranded as the Under Armour Turf Games 2019.

Adidas reported a 17 percent rise in first quarter net profit on Friday, helped by high-margin e-commerce, even as overall sales growth slowed due to supply chain issues in the North American market.

Chinese sports brand Xtep International Holdings said on Thursday it would buy K-Swiss owner E-Land Footwear USA Holdings Inc for $260 million in an all-cash deal, as it aims to grow into a multi-brand portfolio group.

The American basics, athleticwear and innerwear company announced an 8% increase in first-quarter net sales on Wednesday, as its Champion brand continues to surf the wave of the 90s nostalgia trend.

The North Carolina-based lifestyle group announced on Thursday that it has become a signatory of the Fashion Industry Charter for Climate Change, reinforcing its commitment to climate advocacy and sustainability.

The sports and footwear retailer has joined forces with the booming athleticwear brand for a first-of-its-kind sporting apparel collection celebrating five top-tier esports teams.

The German sportswear multinational announced on Wednesday that it has appointed industry veteran John Miller as its new senior vice president for wholesale at Puma North America.