Your biggest ever collaboration deserves an equally big publicity shot. So fast-fashion e-tailer Boohoo has ensured its recently-launched tie-up with celebrity Megan Fox isn’t one that’s going to be easily missed.
PayPal has offered to buy Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more tie-ups between financial technology and social media companies in e-commerce.
British tennis star Emma Raducanu has deepened her links to luxury giant LVMH and has been signed up as Dior’s newest celebrity ambassador, underlining the A-list status she achieved when she won the US open.
Childrenswear retailer Frugi has launched its first-ever television commercial. The ethical and sustainable brand’s ad will centre on the creative concept ‘Love the Planet You Play on’, running until mid-November.