German fashion retailer Hugo Boss on Thursday raised its outlook for the current year after third-quarter earnings rebounded above pre-pandemic levels on the back of strong demand in Europe and the Americas.
Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
The German label injected a hefty dose of energy at Milan Fashion Week on Thursday, with a frenetic show-performance to unveil its latest collaboration with legendary US sportswear brand Russell Athletic.
Last week, UK department stores went on the endangered list. This week, it’s the turn of the mid-priced men’s suit market. Marks & Spencer has revealed it no longer sells men's suits at over half of its 254 big stores.