Hugo Boss expects sales to recover in the fourth quarter, helped by more modern stores and growth in mainland China and ecommerce, after the German fashion house reported falling sales in the US and Hong Kong.
Boss has overhauled its Parisian flagship on the Champs-Elysées, adopting a new interiors concept. After over six months of renovation work, the German label now has a 1,226 m2 showcase mixing design and digital tech.
German fashion house Hugo Boss reported a drop in first-quarter earnings on Thursday due to reorganization costs, higher marketing expenses and a strong U.S. dollar, while sales fell in a challenging U.S. market.
Upscale Hugo Boss had a good Christmas trading period with the German firm saying its Q4 sales rose and that profits will grow in FY19. It was helped by growth in the UK, France and China, plus its webstore expansion.