Pure London is putting sustainability at the centre of its February 2019 show, and will include an installation dedicated to ethical and eco-conscious brands in collaboration with the Conscious Fashion Campaign.
Following consolidation in the UK tradeshow sector, the new owner of Pure London is continuing to build up the event and said this week that kid's fashion trade show Bubble is relaunching at Pure London in February.
In response to the uncertainty facing the UK fashion industry as Britain nears its departure from the European Union, London trade show Pure has launched a new campaign manifesto for its February 2019 edition.
Sustainability was the key message at Pure London as its new Conscious section debuted with a broad selection of sustainable brands and the seminar and discussion programme took a deep dive into the issue.
The second edition of Pure Origin, the sourcing event taking place alongside Pure London in July, will focus on the denim industry and its players as a way to explore how to make the popular material more sustainable.